I like living in the country of eco food, good water and clean air. The downside of it is that I’m above of mainstream small business digitalisation tendencies here. Therefore, having a digitalisation and design thinking coaching business is, for me, more challenging than for someone based in the western part of the EU.

Since I like living here, I’m always looking for a way to push my ventures beyond local boundaries. I’m following the trends in small business digitalisation very thoroughly because I want that my business strives internationally.

What I’m finding out is – the online business market is getting more and more saturated. It looks like it’s an easy way to earn money so many people start one. Several all-rounded online business programs lure hundreds of people, promising them all kinds of online world treasures. But most of their clients – potential course creators rarely create something that makes the difference.
Why – because, to be successful online, one needs to (1) be a real expert in your field AND dedicated to uplift your business online, (2) comprehend what do your customers truly need and (3) deliver it using tech stuff.

If you fulfil point (1) – you are in an advanced position streaming to success, because it’s an excellent way to overcome points (2) and (3). You can get more from the above mentioned all-rounded online programs.
Design thinking coaching and digitalisation strategy using adequate and straightforward solutions may prototype and launch your business online within a few months.

Still, there’s an opportunity for those who are on the fence of digitalisation, to benefit from it anyway.

If you didn’t notice, today everyone is a digital creator – yes, even YOU who don’t actively think of digitalisation and an online extension of your small business.
If you use LinkedIn, FB, Insta, and you write posts about your business – you are a digital creator, and your business is already online.

As I said, the market is saturated – and the good news is that there are always new places to go within it. Digitalisation is not going to go away, nope, it’s going to spread further and grow faster every day!

At this point, I feel that very soon all business will be digitalised by default, and that’s better to go with it as quickly as possible; otherwise, you might be left behind by those who took a faster track.

Why so? You’ll get the clear answer if you reframe the way you see your market position, and take the point of view of the customer. It’s not hard because you ARE customer to someone else, so forget that you’re a business owner for a moment – how does your business look like now?

If you want to get a glimpse of how does your business frontend window look like to the eye of a stranger, I’m getting ready a short questionnaire to take the snapshot – coming soon!

(Imagine the same if you had a congruent, skilled and differentiated digital strategy, that meets your tech-savvy-ness? Gorgeous, isn’t it! If you want to know how to make it feasible, feel free to email us at hello@dijananovak.com)

[read it on CustomerThink]

Growing your business idea into a business model, framework or method is a process of digging deep into your business idea essence.
When you start this process the first thing, you’ll find out is that your business idea is a vast territory full of various potential, waiting for you to build a structure on it.

When you get an excellent business idea, it’s like someone just gave you a first class ground parcel in the business city area. What would you do with that?
Build some structure on it, wouldn’t you?
The structure that serves your clients uniquely and purposefully, in the best possible way.

But also, you’ll think about all the people who’ll pass by as well, and you’ll want them to like it, become interested in it, and want to find out more about it.
Many of passengers will come in, look around, some of them will admire but walk away this time, but remembering that it’s there, and few of them will immediately enter and become your clients.

You see the analogy with the content about your business that you’ll put out there, don’t you?

It’s the beautiful façade on the business structure that shows what’s in there for your clients, and it organically grows as your business model developed.

Here are 3 amazing side-effects that come out of business idea development process:

1 – when you dig deep into your business idea, you’ll discover its purpose in your life – your “why”, and this will reveal many meaningful stories that you can share and attract like-minded people
2 – building your framework or model is like building a house, you’ll take many things in consideration, talk to people who’ll be using it, get much insight and find out their stories, their “why”, so your content can reflect how deeply you understand their challenges
3 – no matter how well-designed your facade is, it’s not a self-standing thing, there must be a structure behind it.
Therefore every piece of work you put in business model or framework development will also result with authentic and valuable content that will attract the right people to your business.

If you imagine your business in this way, you can clearly see the purpose of content in your business scheme.
People need to know that you’re out there, and many of them are missing your service and expertise.
Thinking of a content you put out there as a way of communicating that you exist, so they could easier find you, read about what you do, think and feel that you’re the right person to go to, and, based on that, take action.

Creative Business Drive is my framework that aims to help you work on structuring your own business model and framework, as well as plan your content creations accordingly. If you’re interested to find out that might work for your business, book a free strategy session with me and find out!

The secret behind any successful business is providing your clients with that what they really need, and adding your authentic value to it.
If you’re reading this article, I assume that you are an expert in your field, so why should you thrive to add extra effort to it?

Here’s why:

1 – adding extra value means that you really, personly and genuinely care about your clients and results they’ll get from your service

2 – adding extra value shows how much you love that what you do

3 – if you give some value away upfront, it paints a picture as there is there’s plenty of it later on

4 – by doing so you take the chance to show your expertise

5 – it shows that you actually do care about the people, not only about the money you’re getting from them

6 – following up with value is a beautiful way to express the gratitude

The design thinking coaching process is also about finding out the new way to add extra value to your existing business and incorporating a human-centred approach to designing your services.
Amazing part if it is, no matter how long you are in your business and how good you are, it turns out that there’s always an extra space to add some new, contemporary and authentic value to it.

If you’re interested in exploring what design thinking coaching can do for your business, book a free strategy call here>>>

After booking it, you’ll receive an extra gift: my Coaching card set (48 cards, 4 pages) in PDF format. Please print it out and cut it out, and we might use them during the call

What are the coaching cards?

It’s a set of hard paper cards with photos and/or text, with the purpose to help someone explore or express more profound thoughts and emotions associated with any given theme.

5 benefits of using Coaching cards in the decision-making process

1 – They can help you add value to the question.
Sometimes the challenge is not in finding the right answer, but in asking the right question. Adding value to the definition of the challenge might help you find a more profound response to it.
2 – The cards can increase the quality of your brainstorming and ideation process.
Because using cards overrides your rational brain they can help you get authentic association that might lead to unique solutions
3 – They help you reach your deeper thoughts and knowledge while keeping your mind in safe mode.
Your more profound thought, emotion and intuitive understanding are already there, influencing your decision. Using cards is a very soft way to get in touch with them
4 – Cards offer inspiration in the moments of feeling blocked.
Regardless of if you consider yourself and your field of work creative or not creative, decision making is often a creative process.
The primary challenge of all creative processes is the moment before a breakthrough, the point where you feel blocked as you’ll never get to the other side. This feeling might be so unpleasant that many people make a U-turn at that point and take the step back, depriving themselves of more significant success.
Using the cards can help you choose the right word and shape to undefinable, and bridge over the feeling of blocked thought process.
5 – The cards can increase the quality of a team or group communication.
If you are familiar with misunderstanding based on diversity of expression about the same thoughts, you know how long it might take to find the universal language.
Cards can help you get to that point faster, with the feeling of joy and curiosity.

So where can you find a set of Coaching cards?

It might not be so easy to find the appropriate set of cards. When googling, you might discover several cute therapeutical cards that are not so appropriate for business challenges.
Spiritual cards are also there, but also not so helpful in solving practical business challenges.
Some cards ask for extra skills that you don’t have time or interest to acquire.

Being an architect, art therapy practitioner, design thinker and business coach I tend to use creative tools in my work, I found out that a simple and inspiring set of coaching cards is acceptable to most of the people and suitable to most of the fields of business.
I faced the challenge of finding the “right” set of cards that I could recommend to my clients, but didn’t find the suitable one – some were not appropriate, some were too expensive, and all of them asked for extra engagement (time, effort) that my client just couldn’t afford, because they were busy working on their business.

So I decided to make a set of cards myself – and anyone who books a free Strategy call gets them as PDF file that can be printed out at any home printer and easily cut to cards.
These free cards are medium sized – a bit larger than a business card.
In this way, all of my clients get nice, simple and usable Coaching cards set before the session, and we might use it when working together.
If interested, you can book your free Strategy call here>>>

My paying clients get the PDF file XL-sized cards (each card is A5 size).

I recommend printing any card set on hard white paper (200-300gram) with a matte surface.

Content marketing advice – how often, where, how to post – there are many rules to follow and yet, when you want to apply it to your business, does it come easy, does your content flow?
How do you feel about it, does your own content marketing make you feel good?

I met some talented and hardworking people that slip in the gap of silence with this question, and the next thing we dig out is the feeling of not feeling well with the idea that your writing is actually a selling tool.

One of them, Sonja, who is extraordinary, uniquely talented, highly skilled person, said that she feels highly uncomfortable with the idea of “bribing” people with giving away her free content, so she doesn’t properly follow up with paid offers, so she ends with working on free content, and selling something completely disconnected to it. The result is that she works a double shift and doesn’t earn enough to make a proper living out of it.

Beside Sonja, many other people experience the same challenge, that is connected with the understanding of the wording “content marketing”.
The thing is that

It’s not marketing; it is a communication.

It’s all about reframing your understanding of the purpose of the content you produce.

But … if you put it like this:

⭐Right now I’m sitting in my office, and the world don’t know that I exist

⭐People don’t see how amazing I am at my work

⭐I want the people to get to know me and to find about my expertise

⭐I wish that people who need my expertise could find me so I can help them

⭐I want those people who like me have the chance to contact me

⭐I want to spread my knowledge and become well known for it

⭐I want to change the world for better, one person at a time

you’ll understand that the purpose of the content you produce is connected to achieving these goals!

If you put it this way, you might come with many new and inspiring ideas for content and conversation with your audience.

Be active, answer to every comment you get, be kind to people, and pay attention to what they like, and to what they really need – and you’ll find out what they’re passionate about.
That will help you develop the services they need and like.
And the sales will follow up naturally.
Reframing how you understand the content marketing can do the wonders to your communication with the people who are interested in what you do, after all, they are people like you who are doing their best to find the right solution for their challenge or need, and your job is to inform them that there’s a solution to it.

If you want to find out more how design thinking coaching that can help you grow your business book a free strategy call with me (and receive a free set of Coaching cards in PDF)>>>