Content marketing reframed
Content marketing advice – how often, where, how to post – there are many rules to follow and yet, when you want to apply it to your business, does it come easy, does your content flow?
How do you feel about it, does your own content marketing make you feel good?
I met some talented and hardworking people that slip in the gap of silence with this question, and the next thing we dig out is the feeling of not feeling well with the idea that your writing is actually a selling tool.
One of them, Sonja, who is extraordinary, uniquely talented, highly skilled person, said that she feels highly uncomfortable with the idea of “bribing” people with giving away her free content, so she doesn’t properly follow up with paid offers, so she ends with working on free content, and selling something completely disconnected to it. The result is that she works a double shift and doesn’t earn enough to make a proper living out of it.
Beside Sonja, many other people experience the same challenge, that is connected with the understanding of the wording “content marketing”.
The thing is that
It’s not marketing; it is a communication.
It’s all about reframing your understanding of the purpose of the content you produce.
But … if you put it like this:
⭐Right now I’m sitting in my office, and the world don’t know that I exist
⭐People don’t see how amazing I am at my work
⭐I want the people to get to know me and to find about my expertise
⭐I wish that people who need my expertise could find me so I can help them
⭐I want those people who like me have the chance to contact me
⭐I want to spread my knowledge and become well known for it
⭐I want to change the world for better, one person at a time
you’ll understand that the purpose of the content you produce is connected to achieving these goals!
If you put it this way, you might come with many new and inspiring ideas for content and conversation with your audience.
Be active, answer to every comment you get, be kind to people, and pay attention to what they like, and to what they really need – and you’ll find out what they’re passionate about.
That will help you develop the services they need and like.
And the sales will follow up naturally.
Reframing how you understand the content marketing can do the wonders to your communication with the people who are interested in what you do, after all, they are people like you who are doing their best to find the right solution for their challenge or need, and your job is to inform them that there’s a solution to it.
If you want to find out more how design thinking coaching that can help you grow your business book a free strategy call with me (and receive a free set of Coaching cards in PDF)>>>
