In today business, there’s so much to it but just Doing Business.
Firstly, Someone who needs you have to found out that you exist. Then you have to get together in some way and communicate. Then s/he has to like you, trust you and choose you over all lookalikes. And finally, buy what you offer, and then you have to provide him/her with excellent service. Or product. Or experience.
Then you have to stay in touch, and you have to keep him/her interested in coming back for more, and you have to keep being fiercely eager to keep up with your best work.
When it put it like this, it seems like a row of hard work. And it is – therefore to me, everything that can make it easier is warmly welcomed.
You see, most of my clients are people with a fantastic business idea, and in the beginning, when they only think about everything goes very easy, everything seems doable. Challenges start the moment they enter the market because that’s the moment when the fantastic idea has to grow into an outstanding business model. It has to learn the language of digital media because your business went digital in the very moment you open a FB page for it.
To understand what’s going on in your business, and where to find the people that seek what you do you have to think ahead, investigate, observe and find out what they actually need from you.
You have to map the journey that will end up with you serving them, because in most cases, they’ll be in the position to see you first, stay with you or go further.
So what is that your people will see the first time they’ll find out that you exist? Probably some post on social media that you use to promote your business. Actually, they’ll have to see it at least 7-10 times before they notice that you’re there. Therefore you have to be congruent in your expressions; otherwise, they’ll think you’re 5 different people or businesses, and move further.
Making good content by definition isn’t easy. At this point, it’s not enough to have a unique business idea; you have to distil it into an eye-catching combination of photos, words, videos. In the beginning, you probably rush in rapid content creation, put up several nice posts and then find yourself wondering what to do next – because you at that moment you feel that you said it all.
That’s the moment the real fun should begin – the point from where your creativity leads the way.
The moment you should stand by your idea and present Yourself, your Why and your Values.
What made you choose your path? What drives you? How do you want to improve the world? What’s your experience, and what experience do you want for your clients? How does your business look like inside? What kind of values do you promote by doing it?
It’s you and your values that can bring congruency to your content marketing, and if you create your content around them, you’ll become recognisable.
Here’s the simple exercise
that can help you create more content using the values that you and your business share:
Download my Coaching Cards set – you’ll receive them in PDF format if you book a free coaching session with me here>>>
Take the cards, and find 4-6 of them you (and your business) resonate the most with.
Get an A3 (or larger) sheet of paper and put down a line. The beginning of it is the place and time where your client sees your business the first time, and the end of it is when he/she truly becomes Your Client. It’s kind of A to B journey, where A is the point where your potential client sees your post for the first time, and B is the point where he/she buys from you for the first time.
Look at the card you chose and take the first of your values that you want your client to see.
Put it near point A.
Chose another one and put it further along the way – anywhere you like it to be – from A to B, and finally end with putting the core value card of your business near the B. Yes, you may use some of the cards more than once if you feel like it. Yes, you can add some cards that you’ve written yourself – I’ll love you for that!
Now you have your Values map for content creation – the themes you can talk about, write about and refer to when you plan what you’ll post to social media.
How does it look like now to you?
Does it inspire you?
Connect to your timeline thinking about what you do, and your values, and what you could do to let your future client learn about them … and start creating.