Design Thinking is a human-centred approach to problem-solving, that addresses users needs, desires and requirements as well as technical feasibility and economic viability. It’s an innovational and problem-solving oriented approach, aiming at designing innovative and desirable products and services.
Design Thinking process is based on intuitive workflow, starting with understanding the challenge, observing all stakeholders and emphatically understanding what they need, feel, think and do, diverging and converging the ideas, getting the insights and knowledge, summarizing and reframing the challenges.
This continues by ideation, the phase of generating the variety of solution and focusing them in order to find the most acceptable ones and make the prototypes (beta versions) that can be tested in order to find out how our solution, product or service actually works, and what do we need to change or improve in order to make it better.
The Design Thinking process circles from understanding, observing and ideating, summarising to prototyping and testing several times until we design the solution that’s desirable, feasible and viable, and by that satisfies all stakeholders.
Design Thinking can be applied to all fields of life and can be utilised in designing of a service, product as well as designing the process or experience.
In Creative Business Drive, we use the Design Thinking method in order to transform and grow your business idea into the working business model, working framework and designing recognisable positioning strategy for your business.