About my work and background
My name is Dijana Novak, I live in Zagreb, Croatia. An architect by vocation, I exchanged building site tin-box for a creative business coaching toolbox.
I help smart solopreneurs with coaching in developing an authentic business model and building a genuine connection to their audience, with the side-effect of authentic online presence.
I’m dedicated to the practice of using creative techniques in business. I collect mini figures and similar creative decision-making tools. I enjoy designing dedicated coaching cards for each of my workshops, and follow it up by Visual Recording.
As I’m a certified TRE® provider, I teach people how to use the inbuilt body mechanism that releases tension and opens the space for harmony, resilience and fresh energy flow.
You don’t need to be creative to work with me, but you might end up being authentic in your decision making and innovative in your business, streaming to the position of One.
What’s so special about me?
For a long time, I felt like I lived two separate professional lives: one as an architect, Project manager and Investment specialist, and the second, creative and entrepreneurial one.
I worked many years in the corporate world, but I’m an experienced entrepreneur too, In 2000 I owned a small gallery and was a CEO and I was co-owner of corporative interior design and construction company later on.
I decided to converge all my expertise in one business. In search of finding the right combination, I started organising personal creativity development coaching courses, that led me to several coaching educations, long expressive art therapy education, stress release practices, as well as creative and visual thinking coaching expertise.
Because I’m an architect, Design Thinking methodology comes naturally to me – it’s the process very similar to architectural designing – and one that’s completely aligned with the sustainable growth of an online presence and positioning.
So when I coach someone, I bring to the table all my hands-on experience, together with my tech-savvy mindset.
I myself take the part in several online business programs, like SOMBA, online business MBA led by Sigrun who is one of leading online business coach for female entrepreneurs, and Brave Branding Academy led by Esther de Charon De Saint Germain, Personal Branding Queen.
Being an alumnus of international education and coaching programs extended my work internationally.
I believe in life-long learning and my biggest joy is passing forward my experience, knowledge and skills, and seeing how that beautifully transforms other people lives and business.
SOMBA online business MBA by Sigrun, 1-year program
Foundations in Design Thinking certificate, IDEO U
Executive coaching, LQ Zagreb and AoEC London
Scrum Master Certificate, CROZ, Zagreb
Therapeutic Photography education workshop with Judy Weiser, Bologna
Clinical Expressive Arts Therapy, 2 years of education + 2 years of assisting at the next education, teacher dr. Avi Goren Bar PhD, Zagreb
NLP Master Practitioner, Life coach, Emotional intelligence coach, Weight loss coach – Global NLP, Amsterdam
Wingvawe coach, NLP Academy, Zagreb
TRE® certified provider, with David Berceli & Fiona Liebowitz, Bucharest
MA Architecture, Zagreb